Best Marketing Initiative: Kings Arms, Okehampton
The Kings Arms is a community focussed pub in the heart of Okehampton, run by Rob Bass. Rob and some of his regulars joined forces to create the Kings Arms Collective and write their very own World Cup song, ‘When the Lions Roar’.
Not only did they successfully write and produce the song, they also shot their own video which created significant interest locally and nationally.
The song was even recognised by the England World Cup Squad themselves! An innovative and interesting way of making the most from such a significant sporting event.
Best Marketing Initiative Finalists
Samoan Joes, Coventry
Samoan Joes is a tiki themed cocktail bar in the heart of Coventry run by John and his team. For their marketing initiative, they held a cocktail naming competition which allowed them to grow their online profile, as well as build a database for email marketing.
Once a winning name had been chosen for the cocktail, they hosted a successful cocktail menu launch night increasing sales by over 100%.
Three Furnaces, Madeley
Peter has successfully established the Three Furnaces as an ‘attitude free’ safe place for every member of the community where everyone is protected and treated equally.
The venue offers a constant week long promotion of events, ensuring that there is something for everyone at the Three Furnaces. Peter believes that marketing is only worthwhile if you are providing a good product, so re-inventing yourself and trying new and innovative ideas without disrupting your core product, is essential.