This year’s inaugural Ei Group Awards for Excellence aims to recognise the achievements of all types of our operators from all around the country.
The awards will highlight the accomplishments of some of our most innovative and successful publicans across a number of categories.
Ei Group Awards for Excellence is open to pubs and bars of every stripe to get involved and to encourage them to compete for the top title of Ei Group Pub of the Year.
Excellence in Cellar Standards
Over 90% of consumers say the quality of beer is the most important factor when ordering a drink and two thirds of customers will reject a pint if it is perceived to be poor quality.
Therefore the importance of the cellar keeper's role in your business should never be underestimated which is why this award celebrates those who ensure their cellars are kept to an extremely high standard making sure customers get a perfect pint every time.